# Bunny > Bunny is a revenue operations and subscription billing platform for B2B SaaS companies. It provides a single platform for revenue operations, SaaS billing, quoting, invoicing, revenue recognition, and analytics. Bunny integrates with many providers such as Stripe for payments, Salesforce for CRM, DocuSign for e-signatures, and Quickbooks for accounting. ## Product - [Bunny vs Hubspot](https://bunny.com/bunny-vs-hubspot): Find our how Bunny compares to Hubspot and why Bunny is the best choice for subscription management - [Integrations](https://bunny.com/integrations): Out of the box integrations for payments, tax, signing and automation - [Self-service subscription portal](https://bunny.com/self-service-portal): Integrate the Bunny customer portal to let users manage their subscription and buy add-on products. - [Developers](https://bunny.com/developers): Integrate with Bunny for subscription billing, feature provisioning, and analytics. Do it right now and save a headache later. ## Billing & Subscription Management - [Bunny vs Stripe](https://bunny.com/bunny-vs-stripe): Find our how Bunny compares to Stripe Billing and why Bunny is the best choice for subscription management - [About](https://bunny.com/about) - [CPQ for Salesforce](https://bunny.com/cpq-for-salesforce): Learn more about the quickest way to setup quoting for subscriptions and usage-based billing in Salesforce. - [Pricing](https://bunny.com/pricing): Get pricing for the next generation of subscription management, quoting, billing, & analytics - [Principles of Revenue Operations (RevOps)](https://bunny.com/principles-of-revenue-operations-revops) - [Sign Up](https://bunny.com/sign-up): Use Bunny for free to manage SaaS plans, pricing, subscriptions, billing and more - [Sign Up (Special)](https://bunny.com/early-bird): Sign up for a Bunny trial and find how it can help streamline revenue operations in your SaaS business ## Revenue Operations - [Learn more from the Bunny CEO](https://bunny.com/meet) - [CPQ for SaaS](https://bunny.com/cpq): Bunny CPQ will simplify your sales process, enabling you to build custom quotes for usage and subscription-based sales. - [Get a demo](https://bunny.com/demo): We want to hear about your pain and help you accelerate revenue growth - [8 RevOps principles for B2B SaaS](https://bunny.com/8-revops-principles-for-b2b-saas) - [Bunny + Secureframe](https://bunny.com/bunny-secureframe): Learn more about the special offer we have for Secureframe customers - [How it works](https://bunny.com/how-it-works): Learn how Bunny can supercharge revenue operations in your B2B SaaS business. - [Register](https://bunny.com/register): Use Bunny to streamline SaaS revenue operations by combining CPQ, billing, analytics and feature flag provisioning in one easy to use product. ## Company - [Security](https://bunny.com/security): Learn about our policies around compliance and security. - [Privacy](https://bunny.com/privacy): Our privacy policy - [Terms of service](https://bunny.com/terms): Our terms of service. ## Blog - [Blog and news](https://bunny.com/blog): Find out the latest Bunny news and learn about how to accelerate your SaaS. ## Blog Posts - [Protecting your upside when discounting](https://bunny.com/blog/protecting-your-upside-when-discounting): Deciding whether to offer a discount – and how much – requires careful balance - [The challenges with standalone CPQ](https://bunny.com/blog/the-challenges-with-standalone-cpq): The challenges with standalone CPQ and subscription billing - [The tip of the iceberg](https://bunny.com/blog/the-tip-of-the-iceberg): If your CPQ efforts are focused only on the initial deal, you are not doing enough to retain and grow your existing customes - [Liberate your subscription data with Bunny and Airbyte](https://bunny.com/blog/liberate-your-subscription-data-with-bunny-and-airbyte): Sync your Bunny subscription data to anything with Airbyte - [Migrating SaaS subscriptions using Bunny CLI](https://bunny.com/blog/migrating-saas-subscriptions-using-bunny-cli): Let's face it, migration projects are always difficult but with tools like the Bunny CLI and our experience in making sense of the mess, migrations have just got that little bit easier. - [Product update for August 2024](https://bunny.com/blog/product-update-for-august-2024): Check out our new admin UI, support for backdated deals, usage-based improvements and ramp deals - [Product update for May 2024](https://bunny.com/blog/product-update-for-may-2024): Check out our new customer portal redesign, new invoice templates, foreign exchange integration and accounting overview. - [Unlocking growth potential with ramp deals in B2B SaaS](https://bunny.com/blog/unlocking-growth-potential-with-ramp-deals-in-b2b-saas): Ramp deals are designed to cater to fast-growing customers with ambitious growth projections, and offer a clever solution to the traditional volume discount model. - [Bunny announces CryptoBoost - Double Your Revenue with AI](https://bunny.com/blog/bunny-announces-cryptoboost-double-your-revenue-with-ai): Prepare to witness your revenue soar as we blend the latest in blockchain technology with cutting-edge artificial intelligence. - [Bunny RevOps principle #5 - Quoting means clean data](https://bunny.com/blog/bunny-revops-principle-5-quoting-means-clean-data): Spreadsheet quotes have a trickle-effect of errors - [Bunny RevOps principle #4 - Don't bifurcate PLG & SLG](https://bunny.com/blog/bunny-revops-principle-4-dont-bifurcate-plg-and-slg): Bifurcating PLG and SLG means you have shot yourself in the foot - [9 new features to streamline RevOps](https://bunny.com/blog/9-new-features-to-streamline-revops): Here is Bunny’s February 2024 product update and we have a lot of new functionality to talk about. - [Bunny RevOps principle #3 - Decouple platform and pricing](https://bunny.com/blog/revops-principle-3-decouple-platform-and-pricing): Decoupling platform and pricing means pricing flexibility - [The Rise of Usage-Based Billing in B2B SaaS](https://bunny.com/blog/the-rise-of-usage-based-billing-in-b2b-saas): Today, usage-based pricing is increasingly becoming the norm in the B2B SaaS landscape, with three out of five companies incorporating it into their offerings. - [Bunny RevOps principle #2 - Product catalog first](https://bunny.com/blog/revops-principle-2-product-catalog-first): The product catalog is so critical for a SaaS company because of the inherent complexity of enterprise subscriptions. - [Bunny RevOps principle #1 - Automate early](https://bunny.com/blog/automate-early): Dirty data is like mold. Once it takes hold, it tends to spread and can be very hard to get rid of. - [New Dropbox Sign integration for streamlined quote-to-cash](https://bunny.com/blog/new-dropbox-sign-integration-for-streamlined-quote-to-cash): With this integration, Bunny users can now create subscription-based sales quotes directly within our platform and seamlessly send them for review and acceptance using DropboxSign's trusted e-signature capabilities. - [Bunny Pay - Integrated payment processing](https://bunny.com/blog/bunny-pay-integrated-payment-processing): With integrated payment processing, Bunny further simplifies the quote-to-cash process for SaaS companies. - [Bunny's RevOps Principles for B2B SaaS](https://bunny.com/blog/bunnys-revops-principles-for-b2b-saas): It can be tempting to introduce manual processes for parts of the business with the promise to automate them later when there is “enough pain”. In reality, when it’s painful enough, it’s much harder to automate and the can is often kicked down the road. - [B2B SaaS trends to follow in 2024](https://bunny.com/blog/b2b-saas-trends-to-follow-in-2024): In 2024, B2B SaaS businesses are navigating a dynamic landscape marked by AI and machine learning integration, flexible pricing models, industry-specific focus, mobile-first design, and heightened security and compliance measures. - [Bunny integrates with HubSpot](https://bunny.com/blog/bunny-integrates-with-hubspot): Take subscription quoting in HubSpot to the next level with Bunny - [Why you need quote approval workflows](https://bunny.com/blog/why-you-need-quote-approval-workflows): As your sales team scales, manual approval workflows begin to break down. Bunny’s vertical approach makes it straightforward to set up approval workflows. - [Why 1:ID chose Bunny for subscription management](https://bunny.com/blog/why-1-id-chose-bunny-for-subscription-management): Bunny’s revenue platform enables us to easily launch and grow well into the future far more effectively than with any other payment/subscription management solution. - [Why Coupons are a Powerful Sales Incentive for B2B SaaS Companies](https://bunny.com/blog/why-coupons-are-a-powerful-sales-incentive-for-b2b-saas-companies): Bunny now support coupons to help you drive more business. Learn how coupons are relevant to B2B SaaS businesses and can drive revenue and improve customer relationships. - [Streamline email marketing with Bunny’s new Mailchimp plugin](https://bunny.com/blog/streamline-email-marketing-with-bunnys-new-mailchimp-plugin): Bunny has introduced a new plugin for Mailchimp that automates the addition of contacts to your Mailchimp lists whenever they are created in Bunny. - [13 signs the lack of advanced RevOps impedes your growth](https://bunny.com/blog/13-signs-the-lack-of-advanced-revops-impedes-your-growth): The lack of a RevOps solution can result in missed growth opportunities, increased churn, and challenges maintaining a scalable business model. - [10 signs you need CPQ](https://bunny.com/blog/10-signs-you-need-cpq): Bunny transforms the way SaaS companies operate, offering an all-in-one RevOps solution that seamlessly manages billing, quoting, self-service, tenant provisioning, advanced analytics, and revenue recognition with effortless precision. - [The advantage of embedded analytics for revenue operations](https://bunny.com/blog/the-advantage-of-embedded-analytics-for-revenue-operations): Embedded analytics seamlessly weaves data analysis capabilities into the core of your RevOps solution. This integration ensures that teams across different departments can access real-time insights from within their familiar workflows. - [The Rise of Usage-Based Billing in SaaS Companies](https://bunny.com/blog/the-rise-of-usage-based-billing-in-saas-companies): Usage-based billing, which charges customers based on their actual consumption rather than a flat fee, is becoming increasingly popular among SaaS companies - [How to use the product quickstart, the first step for new Bunny accounts](https://bunny.com/blog/using-the-product-quickstart-tool): Bunny's product quickstart tool, a feature designed to make your onboarding experience smoother, faster, and more efficient. - [Using AI to Supercharge Sales Operations in Tech Companies](https://bunny.com/blog/using-ai-to-supercharge-sales-operations-in-tech-companies): Tech companies are always on the lookout for innovative ways to improve their operations, and one of the most promising avenues is the integration of Artificial Intelligence (AI) into sales operations. - [Bunny Achieves SOC 2 Type II Certification](https://bunny.com/blog/bunny-achieves-soc2-type-ii-certification): We are thrilled to announce that Bunny has achieved its SOC 2 certification, a significant milestone in our journey to provide the best and most secure services to our users. - [🐰 Introducing Bunny CPQ for Salesforce](https://bunny.com/blog/introducing-bunny-cpq-for-salesforce): We are thrilled to announce the launch of Bunny CPQ for Salesforce, a revolutionary new app now available on the Salesforce AppExchange! - [The CPQ tipping point](https://bunny.com/blog/the-cpq-tipping-point): I have seen salespeople close deals that we couldn’t even configure in our product and financial terms so complicated that every upgrade or renewal required extensive spreadsheet work. - [Top 10 strategies for transitioning from Product-Led to Sales-Led Growth](https://bunny.com/blog/top-10-strategies-for-transitioning-from-product-led-to-sales-led-growth): The journey from product-led to sales-led growth is a strategic evolution that requires careful planning, execution, and continuous optimization. By implementing these top 10 strategies, SaaS companies can navigate this transition effectively. - [Are bad tenants ruining your business?](https://bunny.com/blog/are-bad-tenants-ruining-your-business): Over time, tenants can drift out of compliance with the contract and its amendments, which can have a number of impacts on the organization - [CPQ Recurring Billing Software: The Ultimate Tool for Managing Your Subscription-Based Business](https://bunny.com/blog/cpq-recurring-billing-software-the-ultimate-tool-for-managing-your): In the ever-evolving world of B2B SaaS, subscription-based businesses have become increasingly popular. However, managing subscriptions and revenue operations can pose significant challenges for companies in this industry. - [7 reasons for enabling self-service in B2B SaaS](https://bunny.com/blog/7-reasons-for-enabling-self-service-in-b2b-saas): Many SaaS companies do not offer self-service options to their enterprise customers, and this is due to several factors. - [Using DocuSign to approve B2B SaaS quotes](https://bunny.com/blog/using-docusign-to-approve-b2b-saas-quotes): Find out how Bunny integrates with Docusign to enable signature approvals of B2B SaaS sales quotes. - [What is Net Revenue Retention (NRR)?](https://bunny.com/blog/what-is-net-revenue-retention-nrr): Net Revenue Retention (NRR) is a SaaS metric that measures the revenue retained from existing customers over a period of time, typically a year. - [What are the top 5 saas metrics for 2023?](https://bunny.com/blog/what-are-the-top-5-saas-metrics-for-2023): Thinking about how to navigate a possible recession? Learn how B2B SaaS companies can manage their way through uncertain economic times and be positioned for growth again when the markets regain momentum. - [How-to integrate your SaaS with Bunny for tenant provisioning](https://bunny.com/blog/how-to-integrate-your-saas-with-bunny-for-tenant-provisioning): A critical part of delivering a great SaaS customer experience is making sure that customers have access to the features and usage limits that they have subscribed to. Learn how to integrate Bunny with your SaaS application to enable tenant provisioning. - [Are your SaaS customers getting the features they paid for?](https://bunny.com/blog/are-your-saas-customers-getting-the-features-they-paid-for): Ask any thriving SaaS company how they ensure that what a client buys is available in their account and you’ll certainly see eyes roll. This problem is widespread throughout the SaaS industry, and leads to unhappy customers. - [Bunny achieves Avalara AvaTax certification](https://bunny.com/blog/bunny-achieves-avalara-avatax-certification): Combining CPQ, billing and taxation for subscription businesses has never been easier. - [What is the SaaS rule of 40?](https://bunny.com/blog/what-is-the-saas-rule-of-40): Learn about the SaaS rule of 40, how to calculate it and how it's useful during an economic downturn. - [How we used Contentful to power our marketing website](https://bunny.com/blog/how-we-used-contentful-to-power-our-marketing-website): When launching a new startup there is a constant stream of decisions to make and one of those is what to use for a marketing website. - [How's that spreadsheet working?](https://bunny.com/blog/hows-that-spreadsheet-working): Spreadsheets can be anything and are used for everything:  lists, tiny databases, budgets, revenue projections, compensation plans…and quote building. - [The problem with CPQ](https://bunny.com/blog/the-problem-with-cpq): CPQ has a reputation of being both expensive and complex and there are several reasons for that. Let’s look at it from SaaS companies’ perspective. - [Why Bunny?](https://bunny.com/blog/why-bunny): As founders, we often create companies based on problems we have experienced ourselves and Bunny is no exception.