Thomas Pedersen
Thomas Pedersen

10 signs you need CPQ

Configure, Price, Quote (CPQ) solutions are essential for B2B SaaS companies, especially those dealing with complex or customizable products. Without CPQ in place, SaaS companies can face various challenges, including:

  1. Inaccurate quotes: Without CPQ, sales teams create quotes manually, leading to errors in product configurations and pricing. This can result in overpromising features that can't be delivered or underpricing products.

  2. Inefficient sales process: The absence of CPQ can slow down the sales process as sales reps need to manually configure products and pricing, increasing the time it takes to provide quotes to potential customers, which in turn can reduce the competitive edge.

  3. Lack of scalability: As a SaaS company grows and introduces more products or pricing options, managing these complexities without CPQ becomes increasingly challenging and time-consuming.

  4. Inconsistent branding: Without CPQ, sales reps might inadvertently deviate from the company's established branding and messaging, leading to a lack of consistency in customer communications.

  5. Missed cross-selling and upselling opportunities: CPQ often has built-in intelligence to suggest complementary products or upgrades, leading to missed revenue opportunities when these suggestions aren't automated.

  6. Delayed approval processes: Complex quotes often require approval from various stakeholders. Without CPQ, obtaining approvals can be slower, leading to customer frustration and longer sales cycles.

  7. Data entry errors: Manually inputting product and pricing information into quotes increases the likelihood of data entry errors, which can lead to confusion and dissatisfaction among customers.

  8. Lack of customization: SaaS products often cater to diverse customer needs. Without CPQ, providing tailored solutions to customers becomes challenging, potentially resulting in lost deals.

  9. Inconsistent pricing: Pricing strategies can be difficult to manage without CPQ, leading to inconsistencies across different sales channels and regions.

  10. Training burden: Onboarding new sales reps can be more complicated without CPQ as they will need more help understanding complex product configurations and pricing structures.

Bunny transforms the way SaaS companies operate, offering an all-in-one RevOps solution that seamlessly manages billing, quoting, self-service, tenant provisioning, advanced analytics, and revenue recognition with effortless precision.

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