Why Bunny
The right tool
for the right job.
Bunny was designed from the ground up to support SaaS companies with sales-led revenue. Not a kludgy stack of integrated app. No silos. One solution for both PLG and SLG revenue.
Try free for 30 days
Designed by experts in sales-led SaaS.
Operator insight
At our first startup, we operated in an intensely competitive market
with sophisticated IT buyers. Winning deals requested creativity.
Keeping them required discipline. Expanding them required structure.
Sales-led reality
We ran every motion - self-service, inside sales, field sales, account
management - across a growing portfolio of products. Every quote was
nuanced. Every renewal mattered. Every upsell required coordination.
Looking back, we would have benefited enormously from having Bunny back
then.
Stripe alternative
Already launched on Stripe billing?
01
Stripe is good for purely self-service where everyone pays the same with
credit cards. But when it comes to sales-led subscriptions with custom
pricing, multi-year deals, discounts, ramps and renewals, Stripe and
others fall short.
02
Bunny does everything Stripe does for PLG, but comes with advanced tools
for handling the deals that are non-standard. And we have the migration
tools to easily move you over.
Revenue stack problem
Siloed revenue data kills automation
When PLG and SLG revenue data are in different systems, everything
becomes more complicated; revenue recognition, SaaS metrics,
provisioning, launching new products, price changes and renewals.
Even something as simple as converting a customer from PLG to SLG
become a very manual and time-consuming exercise.
Single source of truth
One systems of record →
full automation
Bunny's product catalog drives everything: self-service, quoting,
billing, provisioning, analytics and revenue recognition. Price changes
and new products are immediately available to both customers that
self-service and salespeople who build custom quotes.
And since all revenue is in one system, SaaS metrics and revenue
recognition can be fully automated.
“Switching to Bunny was a game-changer.
It's SaaS billing done right - simple, powerful and truly going for
automation”
Sander van den Broek
CTO & Founder, Optiply
Full automated
Bunny eliminates manual processes. No spreadsheets, no file uploads, no
placing signature fields PDFs. Everything is automated from quoting to
approvals, signing, activation, invoicing, collections and revenue
recognition. As a result, you get clear metrics.
Why teams choose Bunny
What makes Bunny unique?
Built for B2B SaaS
Where other billing solutions are general-purpose, Bunny was optimized
for B2B SaaS. Launch with PLG and enable all the SLG tools when you need
them. No integrations required.
No-nonsense pricing
Revenue share-based pricing doesn't fit all business models. Bunny's
flexible pricing is adapted to your business.
Partner approach
We don't hide behind a chatbot or a support system. Bunny works with you
on implementation, best practices and pricing strategies to ensure you
get the most out of it.
Enterprise ready
Launch instantly, scale indefinitely
You can be live on Bunny in hours - not months. And as your business
grows,
Bunny grows with you.
Bunny grows with you.
Multiple products
Add-ons
Multi-currency pricing
Separate legal entities
All managed in a single system
And with a comprehensive set of integrations, Bunny works seamlessly
with the tools you already rely on.
Expert services
Strategic services that scale with you
Your success is critical to us and we want to help you succeed. Lean on
Bunny's team for advice on how to best integration, pricing structures
and strategies, and other blah blah blah.
Bunny for the entire company
Bunny is not just for finance people. Having access to accurate
subscription data is critical for functions across the company. Accurate,
real-time metrics results in better decisions.
Real-time metrics
No need for wait for finance to prepare those numbers. Bunny's
metrics are real-time, clean and easily accessible.
All contracts in one place
Never hunt for customer contract information again. Quotes,
invoices, subscriptions etc are in one place.
See what's most important
Never hunt for customer contract information again. Quotes,
invoices, subscriptions etc are in one place.
All contracts in one place
Never hunt for customer contract information again. Quotes,
invoices, subscriptions etc are in one place.
Discounting control
Ensure all quotes follow pricing guidelines and are approved when
discounts are offered.
Close deals faster
A fully automated quote-to-cash process ensures that deals and
renewals close fast and no ball is dropped.
Build quotes in seconds
Say goodbye to spreadsheets and put together quotes for new deals
and renewals with just a few clicks.
Peace of mind
With structured quoting and approvals, salespeople can share clean
quotes with confidence.
Close deals faster
A fully automated quote-to-cash process removes manual work and gets
the deal signed faster.
All contracts in one place
Never hunt for customer contract information again. Quotes,
invoices, subscriptions etc are in one place.
Easy renewals
Creating a renewal with quantity changes, add-ons and price
adjustments takes just seconds.
All revenue in one place
Having both PLG and SLG in the same system makes it easy to convert
growing accounts to sales-led.
Metrics you can trust
Board meetings don’t have to be a scramble. With all revenue in
Bunny, metrics are ready in real-time.
Automated revenue recognition
No more massaging massive spreadsheets until the numbers add up.
Substantial savings
As a vertically integrated solution, Bunny saves money on licenses,
integration and manual labor.
Faster time-to-market
Bunny’s powerful product catalog ensures new products are available
for sale at launch.
Pricing flexibility
Flexible pricing models make your company more competitive and win
you more deals.
Feature flexibility
Manage plan features in Bunny without having to release new code
into production.
Focus
Engineers can focus on building your core product instead of billing
and self-service.
API first
Bunny exposes all its functionality as GraphQL APIs that are easy
and quick to learn.
Feature provisioning
Bunny lets you manage a plan’s feature flags without requiring code
releases into production.
FAQ
Frequently asked questions
Who is Bunny built for?
Bunny was designed from the ground up for SaaS companies with sales-led revenue. It supports every motion — self-service, inside sales, field sales and account management — in one solution, rather than a stack of integrated apps with data silos between them.
We already run billing on Stripe. Is Bunny a Stripe alternative?
Yes. Stripe works well for purely self-service billing where everyone pays the same price by credit card. Bunny does everything Stripe does for PLG, and adds the tools for non-standard deals: custom pricing, multi-year terms, discounts, ramps and renewals. Bunny also provides migration tools to move existing Stripe billing across.
Why does having PLG and SLG revenue in separate systems cause problems?
When product-led and sales-led revenue live in different systems, everything downstream gets harder — revenue recognition, SaaS metrics, provisioning, launching new products, price changes and renewals. Even converting a customer from self-service to a sales-led contract becomes a manual, time-consuming exercise.
How does one system of record enable automation?
Bunny's product catalog drives self-service, quoting, billing, provisioning, analytics and revenue recognition. Price changes and new products are immediately available both to customers buying through self-service and to salespeople building custom quotes. Because all revenue sits in one system, SaaS metrics and revenue recognition can be fully automated — no spreadsheets, no file uploads, no manually placing signature fields on PDFs.
What makes Bunny different from other billing platforms?
Three things. Bunny is purpose-built for B2B SaaS rather than general-purpose, so you can launch with PLG and switch on the SLG tools when you need them without integrations. Its pricing is flexible and adapted to your business model rather than revenue-share only. And Bunny works with you directly on implementation, best practices and pricing strategy instead of hiding behind a chatbot or ticket queue.
How long does it take to go live on Bunny?
You can be live on Bunny in hours, not months. As you grow, the same instance handles multiple products, add-ons, multi-currency pricing and separate legal entities, all managed in a single system.
Is Bunny only useful for the finance team?
No. Accurate subscription data matters across the company. CEOs and CROs get real-time metrics without waiting on finance, salespeople build quotes in seconds with discounting controls and approvals, account managers handle renewals with quantity changes and add-ons quickly, CFOs get automated revenue recognition, product managers launch pricing changes faster, and engineers stay focused on the core product with GraphQL APIs and feature provisioning handled in Bunny.