Thomas Pedersen
Thomas Pedersen

Bunny RevOps principle #1 - Automate early

It’s easy to introduce manual processes. Undoing them can be much harder because of the unstructured data they produced. When you close your first sales-led deal, the customer is typically invoiced out of your accounting application, such as QuickBooks.

Then you close a few more deals. No problem. One of those customers now wants to buy more users, so you create an amendment to the contract and send an invoice for the prorated remainder of the current term. See where this is going?

Before you know of it, unstructured data piles up and complicates renewals, invoicing, revenue recognition and your SaaS metrics.

Automating early pays off in dividends because it produces clean data, enables associated processes to be automated, and allows you to focus resources elsewhere.

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