Why 1:ID chose Bunny for subscription management
About 1:ID
1:ID is a European SaaS startup that digitizes and manages identification documents for individuals and service businesses. The platform enables users to share personal data with businesses and other users through a mobile app for secure identification purposes.
Business Model
1:ID offers free service to individuals, with a Pro plan featuring premium features. For businesses, pricing includes:
- Basic plan: $49/month
- Business plan: $495/month
- Additional monthly charges based on accumulated ID checks
This creates a hybrid model combining recurring subscription fees with usage-based charges.
Challenge
Founder Kenneth Tang Laerke recognized that revenue operations needed proper foundational setup for efficient scaling. The original approach - integrating Stripe and ChargeBee with internal development - would only serve initial needs and wouldn’t accommodate future evolution.
Tang Laerke sought a comprehensive revenue operations platform capable of supporting growth from launch through maturity and discovered Bunny.
Solution
1:ID’s engineering team integrated Bunny using the Node.js SDK across three integration points:
- Trial subscription creation in Bunny
- Self-service portal access
- Tenant platform updates
When business customers sign up, Bunny creates trial accounts. Customers can access the self-service portal to convert trials, upgrade plans, view invoices, and make payments.
Plans and features are managed through Bunny’s product catalog. When customers convert or change plans, Bunny notifies 1:ID’s platform with updated feature access, enabling pricing experimentation without code modifications.
1:ID leverages Bunny’s analytics to monitor revenue metrics including trial performance, monthly recurring revenue movements, collections, and revenue recognition.