Built for Netflix, not your enterprise sales team.
Recurly was built for consumer subscription billing — think media,
streaming, and D2C.
B2B SaaS deals are a fundamentally different problem, and the gaps show
fast.
Recurly was built for simple recurring billing.
B2B SaaS deals are a different problem.
Recurly's architecture reflects its origins: high-volume consumer subscription billing for media, streaming, and D2C businesses. It does that well. Simple recurring plans, payment retries, hosted checkout pages, and dunning — these are the problems it was designed to solve.
B2B SaaS is a different problem. Your deals involve negotiated pricing, ramp structures, mid-term amendments, approval chains, and e-signatures before a subscription ever starts. None of that is in Recurly's product, because none of it exists in the consumer world it was built for.
Teams running a sales-led motion end up stitching together a separate CPQ tool, an e-signature provider, and a CRM — and then reconciling all three with Recurly at the back end. Every handoff is manual and every handoff is a potential data mismatch.
Recurly can be one piece of a larger stack. But assembling and maintaining that stack for B2B SaaS is a non-trivial engineering and operational investment — and it still won't give you a unified view of your revenue.
Where Recurly's B2C roots show in B2B SaaS
- Native CPQ / quoting engine
- Amendment & renewal quoting
- Approval workflows
- E-signature
- Sales-led quote-to-cash workflow
- Multi-entity billing support
- Deal desk & contract management
- Cohort-level retention analytics
At OneLogin, we ran three separate systems: a CRM for pipeline, a quoting tool for proposals, and a billing platform for invoicing. Every handoff was manual. Data lived in spreadsheets. The billing team was always chasing the sales team for what was actually sold.
Bunny vs Recurly, side by side
| Feature | Bunny Built for B2B SaaS | Recurly Subscription Billing Platform |
|---|---|---|
| Quote-to-Cash Workflow |
Yes: Purpose-built for complex SaaS workflows, supporting sophisticated deal structures and subscription models
|
No: Billing and subscription management; quoting, contract management and sales workflow sit elsewhere
|
| Advanced Quoting |
Yes: Complete flexibility with ramps, timed discounts, customer-specific pricing and renewals management
|
No: Recurly markets subscription billing rather than quoting, so a separate CPQ tool handles the deal
|
| Flexible Pricing Models |
Yes: Full SaaS pricing toolkit with usage-based, tiered, volume-based, price bands and multi-currency support
|
Partial: Solid support for common billing models; limited for complex or highly customised structures
|
| Subscription Changes |
Yes: Future-proof subscriptions with scheduled adjustments to pricing, quantity and terms
|
Partial: Basic proration and plan upgrades; limited support for future-dated or amendment-based changes
|
| Operational Efficiency |
Yes: Automation that scales with auto price adjustments, approval flows, e-signatures and multi-entity support
|
Partial: Good billing automation; no approval workflows, e-signature, or quote lifecycle management
|
| Revenue Recognition |
Yes: ASC 606 and IFRS 15 recognition driven by the same contract data as your quotes, available with the Advanced Billing add-on
|
Yes: Recurly RevRec automates ASC 606 and IFRS 15 recognition; check how it is packaged and priced for you
|
| Analytics & Metrics |
Yes: SaaS-specific insights with revenue movements, retention, collections and forecasting (NRR, GRR, ARR, CAGR)
|
Partial: Billing-centric reporting; limited depth on SaaS growth metrics and cohort analysis
|
| Customer Portal |
Yes: Self-service subscription management for enhanced customer experience and reduced support load
|
Partial: Hosted payment and billing pages available; limited full self-service subscription management
|
| Scalability for SaaS Growth |
Yes: Built for the long haul with PLG + SLG models support and global scale capabilities
|
No: Strong for PLG billing at scale; lacks tooling for a complete sales-led monetization motion
|
SaaS companies are busy enough
building their own product.
They shouldn't have to also build billing. SaaS companies need specialized tools that were designed from day one to handle the complexities of B2B subscription revenue.
That's why Bunny was built — a system-of-record for all B2B SaaS revenue. Purpose-built to support both product-led and sales-led growth, with advanced capabilities for quoting, subscription management, billing, and analytics.
Try free for 30 daysCompare Bunny with other billing platforms
Weighing up more than one option? Here is how Bunny stacks up against the other platforms B2B SaaS teams shortlist most often.
- Bunny vs Chargebee A broad subscription suite. Bunny is built around the negotiated deal.
- Bunny vs HubSpot A powerful CRM that stops short of being a billing system.
- Bunny vs Maxio Capable, but assembled from two acquisitions rather than built as one platform.
- Bunny vs Stripe Excellent for self-service checkout, thin on complex B2B pricing.
- Bunny vs Zuora Enterprise-grade, with the cost and 6–12 month implementation to match.
The RevOps expert your team never had.
- Type "send upgrade quotes to all starter plan accounts" — done in seconds
- Know which renewals need you this month, while there is still time to do something about it
- Find every overdue invoice in one question, instead of one account at a time
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