Bunny vs Recurly

Built for Netflix, not your enterprise sales team.

Recurly was built for consumer subscription billing — think media, streaming, and D2C. B2B SaaS deals are a fundamentally different problem, and the gaps show fast.

vs
Recurly
The limitations

Recurly was built for simple recurring billing.
B2B SaaS deals are a different problem.

Recurly's architecture reflects its origins: high-volume consumer subscription billing for media, streaming, and D2C businesses. It does that well. Simple recurring plans, payment retries, hosted checkout pages, and dunning — these are the problems it was designed to solve.

B2B SaaS is a different problem. Your deals involve negotiated pricing, ramp structures, mid-term amendments, approval chains, and e-signatures before a subscription ever starts. None of that is in Recurly's product, because none of it exists in the consumer world it was built for.

Teams running a sales-led motion end up stitching together a separate CPQ tool, an e-signature provider, and a CRM — and then reconciling all three with Recurly at the back end. Every handoff is manual and every handoff is a potential data mismatch.

Recurly can be one piece of a larger stack. But assembling and maintaining that stack for B2B SaaS is a non-trivial engineering and operational investment — and it still won't give you a unified view of your revenue.

Where Recurly's B2C roots show in B2B SaaS

  • Native CPQ / quoting engine
  • Amendment & renewal quoting
  • Approval workflows
  • E-signature
  • Sales-led quote-to-cash workflow
  • Multi-entity billing support
  • Deal desk & contract management
  • Cohort-level retention analytics

At OneLogin, we ran three separate systems: a CRM for pipeline, a quoting tool for proposals, and a billing platform for invoicing. Every handoff was manual. Data lived in spreadsheets. The billing team was always chasing the sales team for what was actually sold.

TP
Thomas Pedersen
CEO, Bunny — formerly at OneLogin
Feature comparison

Bunny vs Recurly, side by side

Feature
Bunny

Built for B2B SaaS

Recurly

Subscription Billing Platform

Quote-to-Cash Workflow
Purpose-built for complex SaaS workflows, supporting sophisticated deal structures and subscription models
Billing-only; no quoting, contract management, or sales workflow
Advanced Quoting
Complete flexibility with ramps, timed discounts, customer-specific pricing and renewals management
No native quoting engine; requires a separate CPQ tool
Flexible Pricing Models
Full SaaS pricing toolkit with usage-based, tiered, volume-based, price bands and multi-currency support
Solid support for common billing models; limited for complex or highly customised structures
Subscription Changes
Future-proof subscriptions with scheduled adjustments to pricing, quantity and terms
Basic proration and plan upgrades; limited support for future-dated or amendment-based changes
Operational Efficiency
Automation that scales with auto price adjustments, approval flows, e-signatures and multi-entity support
Good billing automation; no approval workflows, e-signature, or quote lifecycle management
Revenue Recognition
Built-in, automated, and SaaS-compliant revenue recognition for accurate financial reporting
Basic rev rec available; typically insufficient for full ASC 606 compliance at scale
Analytics & Metrics
SaaS-specific insights with revenue movements, retention, collections and forecasting (NRR, GRR, ARR, CAGR)
Billing-centric reporting; limited depth on SaaS growth metrics and cohort analysis
Customer Portal
Self-service subscription management for enhanced customer experience and reduced support load
Hosted payment and billing pages available; limited full self-service subscription management
Scalability for SaaS Growth
Built for the long haul with PLG + SLG models support and global scale capabilities
Strong for PLG billing at scale; lacks tooling for a complete sales-led monetization motion
Fully supported
Partial / limited
Not supported

SaaS companies are busy enough building their own product.

They shouldn't have to also build billing. SaaS companies need specialized tools that were designed from day one to handle the complexities of B2B subscription revenue.

That's why Bunny was built — a system-of-record for all B2B SaaS revenue. Purpose-built to support both product-led and sales-led growth, with advanced capabilities for quoting, subscription management, billing, and analytics.

See Bunny in action
100%
of Bunny's features are built specifically for B2B SaaS revenue operations — not adapted from a billing-only platform
PLG + SLG
Support for both product-led and sales-led growth in a single platform, no integrations required
One platform
Replace your CPQ, billing system, and analytics tool with a single unified revenue operations platform
Get a demo

Stop losing deals to billing complexity.

See how Bunny simplifies revenue operations, accelerates sales, and eliminates manual work — in a 20-minute demo.
  • From quote to signed in under 10 minutes
  • Dunning and renewals running completely on autopilot
  • Replace the billing spreadsheet for good
Book your 20-minute demo

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