Complex renewals
Renewals aren't supposed to be detective work
As your customer base grows and your product mix evolves, the majority
of your deals become upsells and renewals. These are made in the context
of the current current context, which may consist of years of renewals
and amendments.
When renewals become complex
When you have accumulated a certain number of customers, you are soon
doing more renewals than new deals. If there have been any upsells or
price changes, things get complex. The paper trails can be scattered
across systems and calculating the new charges can be complex.
Additionally, getting ahead of renewals is key to growing revenue.
Missing a renewal could cause a contract to be canceled or the
opportunity to upsell could be missed.
By not being on top of renewals, you risk losing customers and slowing
growth.
B2B subscriptions are complex
1.
Subscription start
2.
New add-on product
3.
Renewal add-on with usage-based charges
4.
Renewal, 5% discount
Renewals in just a few clicks
Because Bunny is the system of record and always knows the exact state
of a customer's subscriptions, creating a renewal is just as simple as
quoting for a new deal.
1.
Click Renew
2.
Adjust prices or discounts for the new term
3.
Add upsells
4.
Send for signature
A stellar renewals game is key to long term growth.
“Switching to Bunny was a game-changer.
It's SaaS billing done right - simple, powerful and truly going for
automation”
Sander van den Broek
CTO & Founder, Optiply
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