Price optimization
Optimize for long-term value with pricing flexibility
Bunny gives you the flexibility to win competitive deals — without
giving away the future.
Don't trade long-term revenue for a quick win
B2B SaaS is brutally competitive. When pricing tools are rigid,
discounting becomes the default way to close a deal. Without real
pricing flexibility, you sacrifice margin and long-term upside:
1.
Discounts that never expire
2.
Unapproved concessions hidden in quotes
3.
No built-in renewal uplifts
4.
Blanket discounting instead of smarter packaging
You might win the logo — but you lose lifetime value. And worse, you set
a precedent that follows you into every renewal.
Ways to structure smarter agreements
Time-limited discounts that expire
Controlled price overrides with approvals
Multi-year ramp structures
Minimum spend commitments
Hybrid recurring + usage pricing
Built-in renewal uplifts
Contractual price adjustments
Micro add-ons that grow ARPU
Win the logo.
Keep the leverage.
Keep the leverage.
Turn discounts into long-term value
The customer wants a 40% discount? Fine. You ask for a 10% annual uplift
in return.
With Bunny, every concession can be structured — not surrendered. You
close the deal today and expand its value over time.
Instead of defaulting to blanket discounts, you design deals that
protect margin and increase lifetime value.
“Switching to Bunny was a game-changer.
It's SaaS billing done right - simple, powerful and truly going for
automation”
Sander van den Broek
CTO & Founder, Optiply
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Experience how effortless SaaS billing and quoting can be.
Let us show you how Bunny can simplify your revenue operations,
accelerate sales, and eliminate manual work.