Rich Chetwynd
LinkedInTeam, Bunny
Rich is an early team member at Bunny with a track record of building and scaling SaaS businesses. He founded Litmos.com, a world-leading SaaS eLearning platform that grew to over 20 million users, and thisdata.com, which developed a machine learning algorithm for adaptive multi-factor authentication - acquired by OneLogin. It was at OneLogin where Rich and Bunny founder Thomas Pedersen bonded over the shared pain of SaaS billing at scale, which led Rich to join the team to help build Bunny. He writes about subscription billing, product integrations, and the operational challenges of scaling SaaS businesses.
Articles by Rich Chetwynd
20 articles published
Migrating SaaS subscriptions using Bunny CLI
Many SaaS companies begin with a temporary approach to subscription management that becomes problematic at scale. The Bunny CLI makes migration cleaner and more...
Unlocking growth potential with ramp deals in B2B SaaS
Ramp deals let you offer discounts that increase progressively as customer needs expand, securing long-term commitments without overloading buyers upfront.
The rise of usage-based billing in B2B SaaS
Three out of five companies now incorporate usage-based pricing. Here's what's driving the shift, how to select the right consumption metrics, and what implementation...
New Dropbox Sign integration for streamlined quote-to-cash
Bunny now integrates with Dropbox Sign for e-signature on quotes. Create subscription quotes within seconds and send them directly to prospects for electronic signing....
B2B SaaS trends to follow in 2024
Five key trends reshaping the B2B SaaS industry: AI and ML integration, usage-based pricing, vertical SaaS, mobile-first design, and security and compliance.
Streamline email marketing with Bunny's new Mailchimp plugin
Bunny's new Mailchimp integration automatically adds contacts to Mailchimp lists whenever they're created in Bunny, enabling automated drip campaigns for new signups.
The rise of usage-based billing in SaaS companies
Usage-based billing - charging customers according to actual consumption - is gaining significant traction. Here's what's driving it and what it means for SaaS...
Using the Bunny product quickstart tool
Bunny's product quickstart streamlines initial setup by enabling rapid creation of products and pricing plans - the foundation of your entire Bunny experience.
Using AI to supercharge sales operations in tech companies
AI is transforming sales operations in tech companies - from predictive lead scoring and chatbots to personalized campaigns and automated forecasting.
Bunny achieves SOC 2 Type II certification
Bunny has achieved SOC 2 Type II certification, providing assurance that we maintain robust security controls, operational excellence, and data privacy commitments.
Introducing Bunny CPQ for Salesforce
Bunny CPQ for Salesforce is now live on the AppExchange - purpose-built for B2B SaaS subscription selling, with setup in about an hour and...
Top 10 strategies for transitioning from product-led to sales-led growth
Transitioning from PLG to SLG isn't about abandoning product-led principles - it's about creating a hybrid approach that leverages both models' strengths.
CPQ recurring billing software: the ultimate tool for managing your subscription business
CPQ recurring billing platforms automate critical subscription processes, ensure accurate billing, and provide real-time visibility into revenue and financial health.
Using DocuSign to approve B2B SaaS quotes
Bunny's DocuSign integration enables prospects to accept quotes with a legally binding signature - streamlining the deal-close experience for complex B2B SaaS contracts.
What is Net Revenue Retention (NRR)?
Net Revenue Retention measures the revenue preserved from existing customers over a period. An NRR exceeding 100% signals strong retention and successful upsell execution....
What are the top 5 SaaS metrics for 2023?
During periods of economic uncertainty, B2B SaaS companies must focus on fundamentals. Here are the five metrics that matter most when navigating a downturn....
How to integrate your SaaS with Bunny for tenant provisioning
Delivering excellent SaaS experiences requires ensuring customers access features matching their subscription tier. Here's how to integrate with Bunny's provisioning webhooks.
Are your SaaS customers getting the features they paid for?
Subscription provisioning failures lead to unhappy customers and missed revenue. Here's how Bunny ensures that what a client buys is always reflected in their...
What is the SaaS rule of 40?
The Rule of 40 is a quick way to evaluate the health of a SaaS company. Add your annual growth rate to your profit...
How we used Contentful to power our marketing website
Bunny evaluated several headless CMS vendors and selected Contentful for its ease of use, interface design, and GraphQL API. Here's how we built our...