CPQ built for subscriptions, not one-off orders
Bunny’s CPQ configures the deal, prices it from a real catalog and produces a quote your customer can sign — then carries that same quote through to subscription, invoice, renewal and revenue schedule. No handoff, no rekeying, no reconciliation.
What CPQ actually does
CPQ stands for Configure, Price, Quote. It does three jobs in sequence, and a subscription business needs all three to survive contact with a negotiated deal.
Assemble a deal that is actually valid
Pick the products, plans and add-ons that genuinely go together and can be delivered. The catalog enforces what is possible, so a rep can’t sell a combination the product cannot fulfil.
Apply the right rate, including the negotiated one
Rates come from the product catalog and price book, then discounts, ramps and custom terms are applied on top — on this deal only, without polluting the catalog for everyone else.
Produce the document, route it, get it signed
A branded quote the customer reviews and signs, routed through approvals on the way out and e-signature on the way back.
Subscription CPQ is a different product
Most CPQ on the market was built for selling things — a configured machine, a bill of materials, a one-time order. It models the initial transaction well and has no concept of what happens afterwards. If that is what you are selling, Bunny is not your tool.
Traditional CPQ
Manufacturing, hardware, one-time orders
Models the deal as a single event. Quote it, close it, ship it, invoice it once. Everything it knows about the customer is what was on that order.
Complexity lives in the configuration: compatibility rules, bills of materials, engineering constraints.
Subscription CPQ
B2B SaaS, recurring and usage revenue
Models the deal as a change to an ongoing relationship. Most quotes a mature B2B SaaS company produces are not new business — they are upgrades, add-ons, mid-term changes and renewals.
Complexity lives in the state: what does this customer have today, what have they already paid for, and what changes?
Why standalone CPQ bolted onto separate billing disappoints
You cannot price a renewal or an upgrade without knowing the current state of the subscription. When the quote lives in one system and the subscription lives in another, a human has to reconcile the two on every single deal — and the errors land on the customer’s invoice. That is the whole argument for quoting and billing being one product.
When do you actually need CPQ?
You do not need CPQ to sell a single plan at a fixed price. The threshold is crossed when quotes stop being predictable.
The symptom is almost always a spreadsheet: a shared pricing model that one person maintains, that every rep copies and edits, and that finance re-checks by hand before anything is signed. It works right up until it doesn’t.
Read: 10 signs you need CPQ- Reps negotiate custom rates on real deals
- Multi-year terms that ramp on a schedule
- Recurring and usage charges on one contract
- Discounts need someone’s sign-off
- A catalog big enough to assemble invalid combinations
- Renewals and upsells outnumber new business
What Bunny’s CPQ handles
Everything below happens against the live subscription, in the same system that will bill it, renew it and recognise the revenue.
Custom pricing per deal
Override any price on a single quote and add discounts, without creating a customer-specific product or polluting the catalog.
Ramps and multi-year terms
Prices that step up on an agreed schedule across a multi-year contract, with the billing schedule generated from the quote.
Approval workflows
Discounting checked against policy and routed for sign-off before the quote can leave, rather than after the customer has seen it.
Quotes for renewals and upsells
Bunny knows the current state of the subscription, so expansion is as easy to quote as new business — with proration handled for you.
Mixed recurring and usage
One contract carrying subscription charges alongside metered usage, with flat, tiered, volume or banded pricing on either.
E-signature and order forms
Send for signature through DocuSign, Dropbox Sign or Bunny Sign, and the signed order form provisions the subscription.
And then it keeps going
A signed quote in Bunny becomes the subscription, the invoice, the renewal date, the revenue recognition schedule and the numbers in your SaaS metrics — without anyone rekeying it into a second system. That is the part standalone CPQ cannot do.
The RevOps expert your team never had.
- Type "send upgrade quotes to all starter plan accounts" — done in seconds
- Know which renewals need you this month, while there is still time to do something about it
- Find every overdue invoice in one question, instead of one account at a time
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