Custom pricing
Big deals feel amazing. Until the manual mess starts eating your margins and sanity.
The thrill of landing a massive custom deal is unbeatable - until
reality hits.
And this is just the initial deal.
Every upsell and renewal repeats the nightmare: more manual data
chasing, more cross-team emails, more human errors that cost real money
(lost revenue leakage, compliance risks, delayed cash flow). Teams burn
hours that could close the next big one. Finance loses sleep over audit
nightmares. Sales gets frustrated when "closed-won" doesn't mean "done."
The hidden cost? Wasted time, eroded margins, and stalled growth - all
because custom pricing wasn't built for scale.
Where the problems start
Misplaced documents
Non-standard SKUs
Rogue discounting
Incorrect sales tax
Manual provisioning
Dirty metrics
From quote to cash
Clean deals start with a structured quote
Every deal in Bunny that is not self-service starts with a quote that's
based on the products available in the catalog. Prices can be overridden
on the quote and discounts can be added.
Quote-to-cash process
The structured quote enables Bunny to automate the entire
quote-to-cash process, including:
streamlining the approval process
collecting signatures from all parties
raising invoices and collecting payment
revenue recognition
real-time SaaS metrics
Automation for сomplex upsells and renewals
The automation becomes even more important for upsells and renewals,
where deals can be much more complex because of all the history if
amendments, proration of charges etc. Once you land a customer, you
want to keep renewing and expanding the relationship for as long as
possible. Bunny is super-optimized for that.
“Switching to Bunny was a game-changer.
It's SaaS billing done right - simple, powerful and truly going for
automation”
Sander van den Broek
CTO & Founder, Optiply
Free trial
The RevOps expert your team never had.
Bunny's AI agent knows your entire book of business and acts on it —
flagging at-risk renewals, chasing overdue invoices, and closing
upgrades automatically.
- Type "send upgrade quotes to all starter plan accounts" — done in seconds
- At-risk renewals flagged, chased, and closed — before you know there's a problem
- Overdue invoices collected automatically, without an awkward conversation
Try free for 30 days
No credit card required. Cancel anytime.
FAQ
Frequently asked questions
What problems does Bunny solve for B2B SaaS companies?
Bunny addresses the revenue operations problems that come with custom pricing: siloed data, complex renewals, price optimization, self-service for custom-priced customers, slow time-to-market for new pricing and products, manual quote-to-cash processes, and usage-based billing.
Why do big custom deals create operational problems?
The thrill of landing a large custom deal fades once the manual work starts. Every upsell and renewal repeats the cycle: more manual data chasing, more cross-team email, and more human errors that cost real money through revenue leakage, compliance risk and delayed cash flow. Teams burn hours that could go into the next deal, finance worries about audits, and sales gets frustrated when "closed-won" doesn't mean "done".
Where do the problems typically start?
Misplaced documents, non-standard SKUs, rogue discounting, incorrect sales tax, manual provisioning and dirty metrics.
How does Bunny fix this?
Every non-self-service deal in Bunny starts with a structured quote built from products in the catalog. Prices can be overridden and discounts added on the quote itself. Because the quote is structured, Bunny can then automate the rest of the process.
What does Bunny automate in the quote-to-cash process?
Streamlining the approval process, collecting signatures from all parties, raising invoices and collecting payment, revenue recognition, and real-time SaaS metrics.
Does this apply to upsells and renewals too?
Yes, and that is where it matters most. Upsells and renewals are far more complex than new deals because of the history of amendments and the proration of charges. Once you land a customer you want to keep renewing and expanding that relationship, and Bunny is optimized for exactly that.