Complex renewals
Renewals aren't supposed to be detective work
As your customer base grows and your product mix evolves, the majority
of your deals become upsells and renewals. These are made in the context
of the current current context, which may consist of years of renewals
and amendments.
When renewals become complex
When you have accumulated a certain number of customers, you are soon
doing more renewals than new deals. If there have been any upsells or
price changes, things get complex. The paper trails can be scattered
across systems and calculating the new charges can be complex.
Additionally, getting ahead of renewals is key to growing revenue.
Missing a renewal could cause a contract to be canceled or the
opportunity to upsell could be missed.
By not being on top of renewals, you risk losing customers and slowing
growth.
B2B subscriptions are complex
1.
Subscription start
2.
New add-on product
3.
Renewal add-on with usage-based charges
4.
Renewal, 5% discount
Renewals in just a few clicks
Because Bunny is the system of record and always knows the exact state
of a customer's subscriptions, creating a renewal is just as simple as
quoting for a new deal.
1.
Click Renew
2.
Adjust prices or discounts for the new term
3.
Add upsells
4.
Send for signature
A stellar renewals game is key to long term growth.
“SaaS billing is a core business problem that becomes exponentially more complex as you scale.
At Levo, Bunny became the operational backbone for our commercial process—from quote generation through invoicing and renewals. Instead of chasing spreadsheets and reconciling deals, we always knew the status of every customer, every invoice, and every renewal.”
Other problems we solve
This is one of several revenue operations problems B2B SaaS teams bring to Bunny — see the full list of problems we solve.
- Manual quote-to-cash Spreadsheet quoting has no guardrails and no approvals. Bunny automates the full quote-to-cash process, fro...
- Price optimization Win competitive deals without giving away margin. Bunny gives you discounts, ramps, and custom terms — with...
- Self-service billing Let customers manage their own subscriptions. Bunny's portal and embeddable React components work for any p...
- Siloed revenue data Bunny unifies PLG and SLG revenue into one source of truth — accurate revenue recognition, SaaS metrics, an...
- Slow time to market Launch new pricing, products, and plans without engineering bottlenecks. Bunny decouples your pricing layer...
- Usage-based billing Bunny is usage-based billing software for B2B SaaS: meter usage by API, rate it on tiered or volume pricing...
Free trial
The RevOps expert your team never had.
Ask it anything about your book of business, and it answers from your
live data. Point it at the renewal that needs a quote and it drafts
one. All the digging, none of the digging.
- Type "send upgrade quotes to all starter plan accounts" — done in seconds
- Know which renewals need you this month, while there is still time to do something about it
- Find every overdue invoice in one question, instead of one account at a time
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FAQ
Frequently asked questions
Why do renewals become complex as a SaaS company grows?
Once you have accumulated enough customers, you are soon doing more renewals than new deals. Each one is made in the context of the current subscription, which may carry years of renewals and amendments. If there have been upsells or price changes, the paper trail can be scattered across systems and the new charges become difficult to calculate.
What is the risk of not staying on top of renewals?
Getting ahead of renewals is key to growing revenue. Missing one can mean a contract is cancelled or an upsell opportunity is lost. Left unmanaged, renewals cost you customers and slow growth.
How does Bunny make renewals easier?
Because Bunny is the system of record and always knows the exact state of a customer's subscriptions, creating a renewal is as simple as quoting a new deal — click Renew, adjust prices or discounts for the new term, add upsells, and send for signature.
Can renewal quotes include price adjustments and upsells?
Yes. You can adjust prices or apply discounts for the new term and add upsells to the same renewal quote, then send it for signature in one workflow.
Does Bunny handle proration on amendments?
Yes. Bunny tracks the full history of a subscription — the original start, added products, usage-based charges and discounts applied at each renewal — and handles the proration of charges rather than leaving it to spreadsheets.
Why do renewals matter so much for growth?
As your customer base grows and your product mix evolves, upsells and renewals become the majority of your deals. A strong renewals motion is key to long-term growth.