Price optimization
Optimize for long-term value with pricing flexibility
Bunny gives you the flexibility to win competitive deals - without
giving away the future.
Don't trade long-term revenue for a quick win
B2B SaaS is brutally competitive. When pricing tools are rigid,
discounting becomes the default way to close a deal. Without real
pricing flexibility, you sacrifice margin and long-term upside:
1.
Discounts that never expire
2.
Unapproved concessions hidden in quotes
3.
No built-in renewal uplifts
4.
Blanket discounting instead of smarter packaging
You might win the logo - but you lose lifetime value. And worse, you set
a precedent that follows you into every renewal.
Ways to structure smarter agreements
Time-limited discounts that expire
Controlled price overrides with approvals
Multi-year ramp structures
Minimum spend commitments
Hybrid recurring + usage pricing
Built-in renewal uplifts
Contractual price adjustments
Micro add-ons that grow ARPU
Win the logo.
Keep the leverage.
Keep the leverage.
Turn discounts into long-term value
The customer wants a 40% discount? Fine. You ask for a 10% annual uplift
in return.
With Bunny, every concession can be structured - not surrendered. You
close the deal today and expand its value over time.
Instead of defaulting to blanket discounts, you design deals that
protect margin and increase lifetime value.
“Switching to Bunny was a game-changer.
It's SaaS billing done right - simple, powerful and truly going for
automation”
Sander van den Broek
CTO & Founder, Optiply
Other problems we solve
This is one of several revenue operations problems B2B SaaS teams bring to Bunny — see the full list of problems we solve.
- Complex renewals Upsells and renewals become the majority of your deals. Bunny handles the subscription context, proration, ...
- Manual quote-to-cash Spreadsheet quoting has no guardrails and no approvals. Bunny automates the full quote-to-cash process, fro...
- Self-service billing Let customers manage their own subscriptions. Bunny's portal and embeddable React components work for any p...
- Siloed revenue data Bunny unifies PLG and SLG revenue into one source of truth — accurate revenue recognition, SaaS metrics, an...
- Slow time to market Launch new pricing, products, and plans without engineering bottlenecks. Bunny decouples your pricing layer...
- Usage-based billing Charge customers for what they actually use. Bunny supports metered billing and hybrid recurring plus usage...
Free trial
The RevOps expert your team never had.
Bunny's AI agent knows your entire book of business and acts on it —
flagging at-risk renewals, chasing overdue invoices, and closing
upgrades automatically.
- Type "send upgrade quotes to all starter plan accounts" — done in seconds
- At-risk renewals flagged, chased, and closed — before you know there's a problem
- Overdue invoices collected automatically, without an awkward conversation
Try free for 30 days
No credit card required. Cancel anytime.
FAQ
Frequently asked questions
Why does rigid pricing tooling lead to over-discounting?
B2B SaaS is brutally competitive. When pricing tools are rigid, discounting becomes the default way to close a deal — and you sacrifice margin and long-term upside with discounts that never expire, unapproved concessions hidden in quotes, no built-in renewal uplifts, and blanket discounting instead of smarter packaging.
What is the real cost of a discount to win a deal?
You might win the logo but lose lifetime value — and worse, you set a precedent that follows you into every renewal.
How can we structure a deal instead of just discounting?
Bunny supports time-limited discounts that expire, controlled price overrides with approvals, multi-year ramp structures, minimum spend commitments, hybrid recurring plus usage pricing, built-in renewal uplifts, contractual price adjustments, and micro add-ons that grow ARPU.
Can I trade a discount for something in return?
Yes, and that is the point. If a customer wants a 40% discount, you can ask for a 10% annual uplift in return. With Bunny every concession can be structured rather than surrendered, so you close the deal today and expand its value over time.
How does Bunny stop rogue discounting?
Price overrides run through approval workflows, so discounts are controlled and visible rather than buried in a quote nobody reviewed.
Do discounts have to be permanent?
No. Bunny supports time-limited discounts that expire automatically, along with built-in renewal uplifts and contractual price adjustments, so a concession made to win a deal doesn't have to persist forever.