SaaS analytics that explain your revenue, not just report it
MRR, ARR, revenue movements, churn, NRR, GRR and cohorts, calculated from the subscriptions and invoices Bunny already bills. Eight dashboards, live from day one. No spreadsheet to rebuild every month, no metrics tool to sync.
It’s board day. Where’s your MRR?
If your metrics live in a spreadsheet, someone rebuilds them every month: an export from billing, a lookup against the CRM, and one formula that breaks the day a plan gets renamed. Bunny calculates them from the billing itself, so the board deck starts from numbers that are already right.
- No exports. Metrics come from the subscriptions and invoices Bunny bills.
- No formulas to break. Movements, retention and cohorts are calculated for you.
- Every number traceable. Drill into most charts and export the records behind them as CSV.
Billing, CRM and finance all telling different stories? That’s the siloed data problem.
Your MRR is up 8.6%. Can you explain why?
A growing top line can hide a churn problem. Bunny breaks every change in MRR into the five movements behind it, month by month, so you know whether growth came from new logos or from the customers you already have.
- New business: net-new customers signing their first contract.
- Expansion: existing customers upgrading, adding seats or add-ons, or using more.
- Reactivation: customers who churned coming back.
- Contraction: downgrades and removed seats or add-ons.
- Churn: customers cancelling entirely.
Usage revenue changes sit alongside, and the Revenue dashboard adds compound monthly growth rate (CMGR) and MRR by country and US state.
Monthly churn
2.0%
Kept after a year
78.5%
Lost in a year
21.5%
2% churn sounds small. Give it a year.
Lose 2% of your MRR every month and a fifth of it is gone by the end of the year. Churn compounds quietly, which is why it needs watching monthly, not discovering at the annual planning offsite.
Bunny’s Retention dashboard charts your churn rate month by month, next to net and gross revenue retention, so a bad month stands out while it is still one bad month. Read more on revenue churn and logo churn, or check your own retention with the free NRR and GRR calculator.
Which plan actually pays the bills?
Your most popular plan and your most profitable plan are rarely the same one. The Products dashboard shows how revenue spreads across your catalog, so pricing decisions start from what customers actually pay.
- MRR by product, by plan and by price list
- Each plan’s share of revenue
- Active subscriptions, customers and average revenue per subscription for every plan
- The share of MRR billed annually, and how your price list mix changes over time
Spot a plan that’s underpriced? See how Bunny helps with price optimization.
-
Pro $31,200 26
-
Scale $26,240 8
-
Growth $9,800 31
-
Enterprise $5,200 1
-
Starter $3,900 57
-
Agency $1,850 6
-
Team $1,240 14
-
Startup program $760 12
-
Legacy Basic $480 8
-
Nonprofit $230 9
2 of 10 plans = 71% of MRR. Pro and Scale carry the business.
Most customers ≠ most revenue. Starter has 57 customers and 5% of MRR.
Which customers grow after they sign?
Cohort retention groups customers by the month they started and tracks what that group is worth over time, as a share of where it began. It strips out new sales, so it is the most honest view of whether your product keeps and grows the customers it wins.
Net MRR retention by cohort
March cohort: 141% of its starting MRR after seven months. Hover or tap a row to read any cohort.
See next year’s revenue before it arrives
The metrics that matter most are the ones still ahead of you. Bunny shows what’s up for renewal, what cash should land and who hasn’t paid, from the same contracts it bills.
Renewals
The renewal pipeline by month, split into renewing, expiring and cancelling, plus a table of completed renewals you can export. Pair it with renewal management and every renewal deal opens 90 days out with the quote drafted.
Forecast
An invoice forecast of expected cash by month, combining committed recurring fees with usage estimated from past periods.
Collections
Collections due, percent overdue and aging in 30, 60 and 90 day buckets, so late payers surface before they become write-offs.
Eight SaaS dashboards, on from day one
Every chart is calculated from your live subscription and invoice data in Bunny. There’s no warehouse to set up, no connector to break and no month-end export to clean.
-
01
Overview
MRR, ARR, usage revenue, ARPA, paying accounts, this month’s forecast and outstanding collections at a glance.
-
02
Trials
Where trials come from by country and US state, which products and plans get trialled, and how they convert.
-
03
Revenue
MRR and ARR, revenue movements, compound monthly growth rate and revenue by geography.
-
04
Products
MRR, subscriptions and customers by product, plan and price list, and each plan’s share of revenue.
-
05
Collections
Collections due, percent overdue and invoice aging in 30, 60 and 90 day buckets.
-
06
Retention
Monthly churn rate, net and gross revenue retention, and net MRR retention cohorts.
-
07
Forecast
Expected cash by month from committed recurring fees plus usage estimated from past periods.
-
08
Renewals
The upcoming renewal pipeline by month, and completed renewals you can export.
Straight from billing
The dashboards read the subscriptions and invoices Bunny bills, so the numbers match what customers actually pay.
Filter anything
Narrow every dashboard by date range, account or product to answer the question in front of you.
Drill down, export
Click into most charts and cards to see the records behind the number, then download them as CSV.
Ask in plain English
“How much of last quarter’s movement was expansion versus churn?” The RevOps Agent answers from the same analytics.
The RevOps expert your team never had.
- Type "send upgrade quotes to all starter plan accounts" — done in seconds
- Know which renewals need you this month, while there is still time to do something about it
- Find every overdue invoice in one question, instead of one account at a time
No credit card required. Cancel anytime.