Mailchimp integration
Build workflows that add contacts to Mailchimp lists when things happen in Bunny — a trial signup, a new subscription, an upgrade — so lifecycle marketing runs off real billing data.
What the integration does
Driven by workflows
Any Bunny event can trigger the action — a contact created, a trial started, a subscription activated, a plan upgraded.
Segment on billing reality
Because the trigger is a billing event, your Mailchimp segments reflect what customers actually bought rather than what a form said they were interested in.
Lists stay current
Contacts are added as the event happens, so a trial nurture sequence starts the day the trial does.
One-click connection
Authorise Mailchimp via OAuth from Bunny's plugin settings and pick the audience.
Marketing lists built from form fills describe intent. Marketing lists built from billing events describe reality — who actually started a trial, who converted, who upgraded, who is on which plan.
The Mailchimp integration lets Bunny workflows feed the second kind. When something meaningful happens commercially, the contact lands in the right audience without anyone exporting a CSV.
A worth-having example
Trial starts in Bunny, contact is added to a trial nurture audience in Mailchimp the same day. When the trial converts to a paid subscription, a second workflow moves them to a customer onboarding audience. Neither requires a person to notice anything happened.
Frequently asked questions
What can trigger a Mailchimp action?
Is this how Bunny sends invoices?
Does data flow back from Mailchimp?
Keep the stack you have
Bunny sits between your CRM, your tax engine, your payment processor and your ledger — so quoting, subscriptions, usage and invoicing share one system of record without anyone migrating off the tools they already use.