AI in B2B SaaS
AI is changing the economics of go-to-market in B2B SaaS - from how sales teams prioritise pipeline and personalise outreach, to how revenue operations teams forecast and analyse subscription data. The companies getting the most out of it are those applying AI to specific, well-defined problems rather than adopting it broadly and hoping for results.
For revenue operations in particular, the highest-value applications are those closest to the data: predictive churn signals, deal scoring, pricing optimisation, and automated anomaly detection in billing and subscription metrics. These are problems where the underlying data already exists - what's been missing is the tooling to act on it intelligently.
These articles explore where AI creates real leverage in B2B SaaS sales and revenue operations - and where the hype outpaces the substance.
Articles
9 articles on AI in B2B SaaS
Best AI-Powered Billing Tools for Businesses
Six platforms get shortlisted for B2B SaaS billing, but only one was built for it. What actually makes a billing tool AI-powered, how Bunny,...
How Bunny AI Subscription Billing and Management Software Improves SaaS Renewals and Expansion Revenue
Renewals and expansion revenue don't leak because customers don't want to renew or expand - they leak because the manual process around noticing and...
Bunny AI Billing Automation For SaaS Companies
AI billing software changes the equation. Instead of bolting a chatbot onto a manual process, an AI-ready billing system removes the manual steps entirely...
From usage to outcomes: how AI agents are changing what you pay for
Usage-based pricing is now the default in SaaS. But AI agents are pushing the model further — toward charging not for what you consume,...
From prompt to billing integration: Bunny LLM Skills for Claude Code
We published a set of LLM Skills for Claude Code that give it deep context about Bunny's API. The results are hard to overstate...
Inflationary increases in SaaS contracts: great idea, harder than it looks
A throwaway line in yesterdays post about AI agents sparked a lot of offline conversation — not about agents, but about inflationary price increases...
AI agents and memory: the missing piece for RevOps
We're building an AI RevOps agent at Bunny. The hardest part isn't what it can do — it's what it can remember. A new...
Vibe coding, veggie gardens, and the build vs buy cycle
Everyone is saying vibe coding will kill SaaS. They're not wrong about the technology. They're forgetting what happened the last time everyone built their...
Using AI to supercharge sales operations in tech companies
AI is transforming sales operations in tech companies - from predictive lead scoring and chatbots to personalized campaigns and automated forecasting.
Revenue data worth analysing
Bunny keeps your subscription data clean and connected - so AI tools have something accurate to work with.